The Growth of Connected TV and Over-the-Top Advertising
As the world of entertainment and advertising continue to shift, more consumers are turning to streaming services to watch their favorite TV shows and movies. This trend has resulted in the growth of...
View ArticleDirect vs Programmatic Buying
Video advertising has become an essential part of any brand’s marketing strategy. However, with so many options available, it can be challenging to decide which advertising approach is best for your...
View ArticleHow Machine Learning is Revolutionizing Programmatic Advertising
Programmatic advertising has become an essential component of digital marketing, and as its use continues to grow, so does the importance of using machine learning to optimize ad campaigns and maximize...
View ArticleThe Increasing Use of Programmatic Advertising for Video
The Increasing Use of Programmatic Advertising for Video In recent years, programmatic advertising has become an increasingly popular way for brands and advertisers to buy and sell ad inventory. This...
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